Connect with Caro

Whether you’re looking for strategic PR advice or just want to chat about how Sanfre PR can support your brand, she’d love to hear from you.

Our Founder and CEO

Caro Castillo is a seasoned Public Relations expert with a rare global perspective that sets her apart in the industry. With a career spanning Europe, Asia, Australia, and Latin America, she has lived and worked across multiple continents, gaining an in-depth understanding of how PR strategies succeed in different markets and industries.

With a global presence and a team spread across every corner of the world, Caro is dedicated to driving Sanfre PR’s international growth. She focuses on strengthening relationships with key global figures and ensuring the success of Sanfre PR’s clients on a worldwide scale.

Our experience

Our teams’ experience extends from luxury brands and real estate to technology and hospitality, making Sanfre PR an invaluable asset to businesses looking to establish a powerful global presence.

Having worked on billion-dollar projects, including the renowned $2.5B City of Dreams Casino Resort in Macau, China, our team have a proven track record of handling high-stakes, high-profile campaigns that require strategic positioning, brand storytelling, and media impact. Our ability to craft compelling narratives and execute PR initiatives that resonate across cultures is unmatched.

Sanfre PR successfully represents clients on a global scale, ensuring they achieve visibility, credibility, and influence in their respective industries. Our deep insights into what works in different markets—from the nuances of corporate communications in Asia to luxury branding in Europe—enable us to create tailored strategies that many in the industry simply lack.

As natural storytellers and thought leaders, our team also continue to share their expertise through speaking engagements and advisory roles, helping brands navigate the complexities of international PR and business expansion.

Schedule your complimentary consultation today